History of Adidas and Kanye West’s Yeezy Boost 700
Adidas has a long and rich history in the world of sneakers. But when it comes to sneakers as luxurious and high-end as the Yeezy Boost 700, no one knows that better than Kanye West himself. In this blog post, we'll take a look at how their partnership got started, and where it's headed. How Did Adidas and Kanye West Come Together to Create the Yeezy Boost 700? Kanye West and adidas officially debuted the Yeezy Boost 700 in the summer of 2017, though leaks had been floating around the internet for months prior. The sneaker was one of the first models to release from West's budding partnership with adidas, and it quickly turned into one of the most coveted sneakers on the market. The Yeezy Boost 700 features a mix of suede, leather, mesh and reflective materials, all sitting atop a full-length adidas Boost cushioning unit. The clean and simple design is finished off with a sculpted foam midsole, and the sneaker has become one of the most prominent silhouettes in all of footw...